Writing Samples
Largemouth Communications - PR Internship
Media Pitch - Schmackary’s
My assistance in helping research proper media contacts and successfully pitching them through Muck Rack contributed to the brand receiving over 6.62 million viewers across the country since its franchise launch in Q2 2023.
Event Promotion - OC Aerial
I leveraged my strategic and creative writing abilities to package up the contents of a timely event promotion for local media and secure event listings on seven local digital and broadcast event calendars, reaching over 500k Triangle residents.
Social Media Calendar - OC Aerial
I crafted this monthly calendar for OC Aerial, where every post is strategically designed to engage the audience across Instagram and Facebook. By carefully crafting copy, choosing photos, and creating graphics, my work contributed to increased engagement across platforms while aligning with business objectives.
Research Report - Rho
My Q2 findings that analyzed the content and trends present on Rho's competitor social media platforms helped inform our team's Q3 social media strategy, which resulted in an increase in overall engagement by 9.6% from July to September 2023.
I was lucky to spend two semesters with Largemouth Communications, where I learned to craft a variety of public relations documents including media pitches, social media content calendars, event promotions, and research reports.
I've contributed to campaigns from beginning to end; conducting extensive research, drafting content, distributing pitches, and monitoring earned coverage for various clients! Check out a few of my writing samples to the right.
